Certificate IV in Marketing and Communication

Entry Requirements

International Students must:

Be a minimum of 18 yrs. of age
Year 12 (higher school certificate) or equivalent
Have an IELTS or equivalent score of 6.0 with no less than 5.5 in any band and
Access to a laptop or tablet for home and classroom use

Note: Equivalent Year 12 for International Students is educational equivalent in home country or International Baccalaureate.

Course Details

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

POTENTIAL CAREER OPPORTUNITIES

• Direct Marketing Officer
• Assistant Account Manager in advertising
• Sales Administrator
• Media Assistant
• Marketing Coordinator

Course Units

Units

• BSBCMM411 - Make presentations
• BSBCRT412 - Articulate, present and debate ideas
• BSBMKG433 - Undertake marketing activities
• BSBMKG435 - Analyse consumer behaviour
• BSBMKG439 - Develop and apply knowledge of communications industry
• BSBWRT411 - Write complex documents
• BSBMKG442 - Conduct e-marketing communications
• SIRXMKT006 - Develop a social media strategy
• BSBMKG437 - Create and optimise digital media
• SIRXECM002 - Prepare digital content
• SIRXOSM005 - Develop a basic website for customer engagement
• BSBTEC303 - Create electronic presentations

Further Studies

Further your studies with the Diploma of Marketing and Communication (BSB50620)