International Master of Business Administration (Marketing)

Entry Requirements

Applicants are required to have one of the following:

• A completed bachelor degree from a recognised higher education institution or equivalent; or
• A completed graduate diploma from a recognised higher education institution; or
• A completed graduate certificate from a recognised higher education institution.

Applicants who have:

• completed a bachelor degree in a business discipline; or
• completed a bachelor degree which includes a major in business, commerce, marketing or management; or
• completed a graduate certificate in a business discipline

are eligible to enter the program with 0.5 EFTSL (18 units) Advanced Standing and complete the program in 1.5 years of full time study or equivalent part time study.

English Language Requirements:

IELTS score of 6.5 (with 6.0 in Reading and Writing); TOEFL iBT score of 79 with Reading and Writing not less than 18; TOEFL paper-based test (PBT) score of 577 with TWE of 4.5; Cambridge CAE/CPE score of 177; Pearson's test of English (Academic) (PTE) score of 58 with Reading and Writing communicative scores not less than 50; CELUSA score of AE5.

Course Details

Are you an early-career professional looking to progress your career in an international business context?

This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study and business mentoring by a senior business leader through the Executive Partners Program.

Your studies will focus on international business strategy, international trade, marketing across borders, and international human resource management – the knowledge you will need to accelerate your career as a business professional in an international context.

What you'll learn

The 2-year program comprises 16 courses including 4 electives and an industry placement/project. You will start with seven core courses common to all specialisations in the International MBA. Through these, you will develop advanced skills and expertise in areas of international management including:

the global business environment
people leadership and performance
economic principles for business
fundamentals of data analytics

You will then move into your marketing specialisation studying areas such as buyer behaviour insights, brand management, marketing strategy and planning etc.

Career outcomes

Your career

With an International Master of Business Administration (Marketing), your expertise will be recognised internationally, expanding your marketing career opportunities across the globe. You could consider marketing and communications management roles, particularly within multinational organisations. Other career progression opportunities may be available to you including:

Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
Visual communications manager: leading a creative team to realise the artistic vision of marketing strategies; overseeing graphic design elements for print, web and other media
Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.